“My feminism is to empower myself and empower the next generation of young women” - Wiyaala (Ghana) 3/4
/photo source: wiyaala.com
Our conversation with the iconic Wiyaala continues. In the previous parts, she shared memories from her childhood and her earliest influences (Part 1), as well as her choice to sing in her language, the reception to her music in different parts of Ghana and the rest of the world, and some of the challenges she has faced (Part 2).
In this third part, we dive deeper into her experiences as a female artist in a male-dominated field, and she shares ideas on what women can do to resist and thrive against the misogyny in the music industry. We also explore her thoughts on feminism, and how she shows up as a feminist in the spaces she creates and has access to.
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I’m curious about what your experience has been in a male dominated industry. Have you faced challenges that happen specifically because you are a woman thriving in an industry controlled by male gatekeepers?
Oh, yes! It was right in my face as soon as I got into the industry. In fact, it was so in my face that you could almost touch it. That feeling… you could almost touch it.
In what ways did you experience this?
In the songs you are about to sing; you would even have engineers trying to tweak your songs to sexualise you so that you can sell. They are only looking at your pretty face and how they can use your sexuality to make you a sex symbol. Many women were also just seeing us as people who were out there for the highest bidder. They saw us musicians as people who were looking for the guy with money to come and marry us, and then we would disappear. There was just this belief - and I think it is still there - that a woman can't handle the industry. That we are too fragile and won't be strong enough. So when you get into spaces and it's all men, they will try to undermine you. But we are all here to do business. If I can carry a baby in my stomach and push out a life, why would you think that I can’t handle the music business? There's nothing that a woman cannot handle.
It wasn't easy. They tried to sexualise you and influence how you dress. You do the shows and it’s mostly the men or young boys that will show up to watch. And you start “making it”, people begin to harass you about having a baby. They would tell you things like, “your clock is ticking.” I'm always saying: this womb is my womb. I decide what is going to live there. Maybe I'm not ready yet. Maybe I can't have a kid. Maybe I already have a kid, or maybe I have adopted. We are all from different backgrounds and we have things that we might place ahead of certain things.
Another thing I was hearing was, “you are too dark, you should lighten your skin.” I haven’t had anybody try that with me now. It has changed and I'm very happy. But in the past, I was encouraged to bleach my skin and I said no. I'm not touching my expensive skin. This is me. If you don't like me, I'm sure some people will like me.
It’s wild the things that female artists deal with, both within the industry and the wider public.
Yes! I was even told that I needed to increase my buttocks. If I had a big bum, then I could shake it. But then, I'm here to sing and I'm not singing with my buttocks. Someone also told me to slow down and take my time because the things people were advising me to do were like bubble gum and would disappear quickly. That I would be replaceable. The industry would give me a short period of time and then lift someone else up.
I also think that the reason the industry is male-dominated and has become a challenge is because almost every corner is taken by men. I don't know whether it's because women are not interested in these roles, or that we have our own ways of handling these roles, but we are not stepping forward. For example, I used to pick ideas from the guys that I started with. Almost all of them had at least a laptop in their bedrooms where they could make their own beats before they brought it to the studio. But many of the female artists would rely on the engineers for help. The guys were buying laptops and other instruments to learn how to make basic things. And this really motivated me and I started to reinvest in myself. I decided to get a laptop and a guitar so that I could also write my own songs. I’ve become really good at the guitar, and some of those guys are also great sound engineers now.
What can be done to have more women in the industry investing in learning and growth in similar ways?
I just believe there's a way we women can do things on our own terms, in our own way, with our own energy and just create the right environment. We need women engineers and producers. There are not many. I don't know how many women own record labels, but we need women in all these roles. We can learn a lot of these things online. We can invest in the equipment. We can beat the narrative of just being a “pretty woman” in the industry.
And when we get some experience and have made it to the top, set up the space to help another woman. So that when a sister comes to you, we help each other and cut out certain things that a man may have tried to do that has nothing to do with music. If many of us do this, we can also dominate in our own way. Men can do their thing, we can also do our thing and we'll all meet in the middle.
I think it can be challenging, especially hearing some of the experiences you have shared. But it may very well be the challenge that’s needed to change the current reality.
It’s not just a one-day job. When you stay true to yourself and you take things step by step, you build and you grow. When you love something, enjoy it. It will grow with you and the older you get, the better you can get. And it's going to be forever.
In the end, I can also help somebody. I can help a sister. Because the journey is not easy. It wasn't easy, but all in all, I survived. I survived.
You have, and in such a beautiful and powerful way too. Some people have to do the hard work so other people don't have to suffer through the same things… Let's talk about feminism. Do you identify as a feminist?
I always say this. I tell somebody that I'm a woman. I have my rights and I also have my responsibilities. I will do what I can do. I will do what I love. You will not stop me or look down on me because I'm a woman. I will respect you but you will respect me, too. I will dare to dream and sometimes stand out and be different. And you will not shut me up.
If this and so many other positive things might come out strong and intimidate any man to call me a feminist, then yes, I am a feminist.
When did you come to that realization? Was it something that happened in your life or things that you observed around you?
I didn't even know the word “feminist” meant all these things that a woman stands for. I think that I have been feminist from the word “go”, because I didn't do the ordinary. I played my football. I am muscular. I loved it. I didn't hide it. If you are a guy and you are rude to me, I would reply with the same energy to the extent that I got physical with some people. When I was growing up, I didn't do the usual, especially just because I am a woman. And these were just things I was doing out of passion and love.
I look back now, and even at what I'm still doing now, and realise how difficult it has been. People would call me stubborn and say no one would marry me because I didn’t listen and I showed my muscles. I was told that I was too independent and that I should allow room for men to help me because I needed them. I was also told that I am “too know”, which is an expression for people who think they are too smart. And that was how some people related to me, and I always resisted it.
When I finally got to hear the word “feminist” and I got to understand what it means, I was like, “Well, I guess I am a feminist.” And if anybody doesn’t understand that, that's their problem. I am a feminist. My feminism is to empower myself and empower the next generation of young women who want to also go out there and do something for themselves, because it's possible. I know it's difficult, but it's not as difficult as some people try to make it seem. So that's why I know and I always say, yes I am a feminist.
I think that's a story that many feminists actually share. We believed this for a long time. We just did not know there was a name for it. Talking about names, you are known as “the lioness of Africa” and it’s how you introduced yourself at the start of this conversation. Did you choose this name, or was it given to you?
Well, two things. First of all, I chose the name because of Africa. Lions are found in Africa, and are considered the kings of the jungle. And since I'm the lioness, I am the queen. I’m very, very proud. And I chose that because when I step out there, yes, I am an African and I'm out here, but don't think I can be manipulated. You're not going to look down on me and try to be racist. I am the lioness of Africa, the queen of Africa, and I'm here to tell you about my continent. I will roar and you will hear my name. I am not against you. I'm just here to make friends and make music and go. I'm not coming to intimidate you. Don't be afraid of me. I'm not taking anything from you. Let's be friends and go on.
When some people call me, they expect me to come as an African with a calabash. To fit their image of an African who is not educated, and just something to come and look at. So it was an opportunity for me to embrace my African-ness with pride and show them. I am African! I will teach you about Africa. But I'm not doing that with hate and racism or through being full of myself. I will take my time and teach you about my continent. I'm in a position to make a change, and the change must start with me. My attitude. My mentality. I am not mentally enslaved to anybody and I wasn't born a slave. And nobody's going to do that to me.
“I am the lioness of Africa, the queen of Africa, and I’m here to tell you about my continent. I will roar and you will hear my name. ”
You realise that you are like a gallery, and an opportunity to showcase Africa in a good light. And I don't joke with these moments. I actually let people know this is who we are. I am proud of being an African woman and going out there to sing in my own language. And I also appreciate that there's so many people out there who listen, support, buy and really want to know about Africa. In the end, we are friends. And you know, the lioness is strong, it’s independent, it's a very majestic, very intelligent animal. It can hunt for itself. It doesn't need the lion to do that. It has babies and takes care of them. For me, every African woman is like that. We are all lionesses in our own right.
In the final part of this conversation, we chat with Wiyaala about the work she does in her community to uplift girls. She tells us about the impact of her actions, the support she receives from the community, and her vision of freedom for herself and for all girls and women. Click here to read this part.
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Learn more about Wiyaala on her website, and follow her on social media @Wiyaala.